Dmitri and I went to the farmer's market today. When we got back, we created a new list of people to target and the issues that each category has within the farmer's market.
We started with:
VENDORS:
-winter farmer's market -> awareness
-promoting farmer's market as a whole -> rebranding -> what they have seasonally, signage
-individual booth literature -> pamphlets, recipes, signs
-multi/different locations ->accessability
-"value added" -> recipes for vendors
PEOPLE THAT ATTEND (focus on families/parents):
-seasonal list
-how to use stuff
-language berrier
-kid friendly recipes
-incorporating processed foods and market foods into recipes
PEOPLE THAT DON'T ATTEND:
-awareness -> about market in general, what's available, family aspect -> "Family activities"
From there, we decided to choose two issues that we could focus in on and further flush out problems within those more specific categories.
We chose:
REBRANDING:
-the overall look and feel of the market, a solidified icon, etc.
-templates -> signage, personal promotional stuff (recipes, brochures, etc.), and awareness
stuff like fliers to draw people in, signage, etc.
-what's in season
-language barrier
HOW TO USE FOODS AVAILABLE
-what's in season/available
-recipes
-kid friendly recipes
-incorporating processed foods w/ farmer's market goods
-language barrier
-cooking as a family experience
Showing posts with label Farmers Market. Show all posts
Showing posts with label Farmers Market. Show all posts
Sunday, September 12, 2010
Friday, September 3, 2010
VisAd: Rosedale, A problem to solve part 2
Well.... Dmitri and I got together for a little chat in class today, and I feel like we have some similar ideas surrounding the farmers market aspect of health problems in Rosedale. We pointed out two problems in the market that we could chose to work on.
1) Food availability/awareness in the farmers market
-people don't know what produce is in season at any given time (this could lead to unwillingness to attend the farmers market)
+This could possibly lead to a list of available produce, a list of kid friendly foods/meals
/recipes, an icon system that would break the language barrier, or any other things that
could bring people back to the local aspect of a farmers market.
+Local parents would be our primary audience, but we should talk to workers, people that
frequent the market currently, people that don't go on a regular basis, and the Rosedale
Farmer's Market Team.
OR
2) Awareness of the farmers market in general
-people don't know about it
-how accessible is it?
+we would want to focus on parents that don't know about it, so it relates back to the idea of healthy kids, but we'd want to talk to people that go, all people that don't go, people that work there, and the Rosedale Farmer's Market Team.
1) Food availability/awareness in the farmers market
-people don't know what produce is in season at any given time (this could lead to unwillingness to attend the farmers market)
+This could possibly lead to a list of available produce, a list of kid friendly foods/meals
/recipes, an icon system that would break the language barrier, or any other things that
could bring people back to the local aspect of a farmers market.
+Local parents would be our primary audience, but we should talk to workers, people that
frequent the market currently, people that don't go on a regular basis, and the Rosedale
Farmer's Market Team.
OR
2) Awareness of the farmers market in general
-people don't know about it
-how accessible is it?
+we would want to focus on parents that don't know about it, so it relates back to the idea of healthy kids, but we'd want to talk to people that go, all people that don't go, people that work there, and the Rosedale Farmer's Market Team.
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