DESN305: ACME identity, round one

I had two directions I could choose to go for my ACME ice cream topping package design, the first idea was to go classic with abstract symbols, script font and muted "classy" colors. This would have appealed to the rich mom's-mom and could have limited my my audience to haughty women trying to show off their wealth. (None of the images shown are for this idea) 

The second direction I had in mind is the way I'm going to go. It's fun and playful with big punchy solid (possibly silk-screened) patches of color. This will appeal to a younger audience and the kid that is still in most adults. This is for mom's that know how to have fun and still like to indulge themselves. Spoil the moms for once instead of the moms doing all the spoiling (of their own children). The sketch below was the original direction. Kidwell pointed out that the colors/rendering style are vaguely Frykholm-poster-esque. Below the sketch are a few quick illustrator directions with two main color schemes in mind, sprinkled lips or not, green vs blue, pink vs purple, white vs yellow...