Saturday, September 4, 2010
Friday, September 3, 2010
Tonic: Dinner Rehersal invites
I ended up making a few variations to this wedding dinner rehearsal that I really enjoyed. This was fun to work on. I'll see what the client says.
Inspiration, fall 2010
These are my favorite commercials right now. The first half are from Allstate, the others are from Gieco.
http://www.youtube.com/watch?v=oVngo_slWJ4
http://www.youtube.com/watch?v=jL9duLVeFRM&NR=1
http://www.youtube.com/watch?v=tGtFbFMOkpU&feature=channel
http://www.youtube.com/watch?v=zamgAx5TtY8&NR=1
http://www.youtube.com/watch?v=5-Sjld5yy3Q&feature=channel
http://www.youtube.com/watch?v=nFVpaQGltrI&feature=channel
http://www.youtube.com/watch?v=8F_G2zp-opg
http://www.youtube.com/watch?v=JhlWddAXSRA
http://www.youtube.com/watch?v=cdy3orO6tQA&feature=channel
http://www.youtube.com/watch?v=oVngo_slWJ4
http://www.youtube.com/watch?v=jL9duLVeFRM&NR=1
http://www.youtube.com/watch?v=tGtFbFMOkpU&feature=channel
http://www.youtube.com/watch?v=zamgAx5TtY8&NR=1
http://www.youtube.com/watch?v=5-Sjld5yy3Q&feature=channel
http://www.youtube.com/watch?v=nFVpaQGltrI&feature=channel
http://www.youtube.com/watch?v=8F_G2zp-opg
http://www.youtube.com/watch?v=JhlWddAXSRA
http://www.youtube.com/watch?v=cdy3orO6tQA&feature=channel
VisAd: Rosedale, A problem to solve part 2
Well.... Dmitri and I got together for a little chat in class today, and I feel like we have some similar ideas surrounding the farmers market aspect of health problems in Rosedale. We pointed out two problems in the market that we could chose to work on.
1) Food availability/awareness in the farmers market
-people don't know what produce is in season at any given time (this could lead to unwillingness to attend the farmers market)
+This could possibly lead to a list of available produce, a list of kid friendly foods/meals
/recipes, an icon system that would break the language barrier, or any other things that
could bring people back to the local aspect of a farmers market.
+Local parents would be our primary audience, but we should talk to workers, people that
frequent the market currently, people that don't go on a regular basis, and the Rosedale
Farmer's Market Team.
OR
2) Awareness of the farmers market in general
-people don't know about it
-how accessible is it?
+we would want to focus on parents that don't know about it, so it relates back to the idea of healthy kids, but we'd want to talk to people that go, all people that don't go, people that work there, and the Rosedale Farmer's Market Team.
1) Food availability/awareness in the farmers market
-people don't know what produce is in season at any given time (this could lead to unwillingness to attend the farmers market)
+This could possibly lead to a list of available produce, a list of kid friendly foods/meals
/recipes, an icon system that would break the language barrier, or any other things that
could bring people back to the local aspect of a farmers market.
+Local parents would be our primary audience, but we should talk to workers, people that
frequent the market currently, people that don't go on a regular basis, and the Rosedale
Farmer's Market Team.
OR
2) Awareness of the farmers market in general
-people don't know about it
-how accessible is it?
+we would want to focus on parents that don't know about it, so it relates back to the idea of healthy kids, but we'd want to talk to people that go, all people that don't go, people that work there, and the Rosedale Farmer's Market Team.
Tonic: Dasher board
This is an advertisement I did that is going up inside a hockey arena somewhere in KC. This is for the City of Independence. The place where the ad is going is called a "dasher board." Pretty sweet stuff.
Thursday, September 2, 2010
MMEXP: Web 2.0005
T2 posted a link on facebook of 32 "beautiful single page sites." The brief body copy was obviously written by someone that doesn't boast fluent English skills, but it still makes a good point (that single page sites are more beautiful and convenient if done correctly and that they yield interesting results). 1, 8 and 25 each have specific things that I particularly enjoyed. I'm not saying any single one of these sites is perfect, but a few of them have inspired me. So why don't you check it out already?
VisAd: Rosedale, A problem to solve
There were two issues that kind of resonated in my mind after our tour/talk with the Rosedale girls. One is the language barrier. The area is so mixed that it's hard to talk to everyone with any sense of completion on any one issue. I also keep thinking about the farmers market and how people didn't go because they didn't know where the watermelons were in the middle of winter- aka- people don't know what's in season.
MMEXP: Research: Evan and Dave's interview content
INDIVIDUAL
Name: Evan Davies
Age: 23
Hometown: Plano, Texas
Income: 14k
Been going to dives since age 16
Name: Evan Davies
Age: 23
Hometown: Plano, Texas
Income: 14k
Been going to dives since age 16
Frequents Dave's Stagecoach Inn, Harling's Upstairs, DBCooper, Chez Charlie
Goes "diving" twice a week, generally with friends
1 DEFINING "DIVE"
-there's an older, more regular crowd
2 NEW DIVES
generally just shows up to new dives by way of friends/word of mouth
3 PERSONAL EXPERIENCE WITH DIVES
generally goes with friends
1 DEFINING "DIVE"
-there's an older, more regular crowd
-"you know you're in a dive when you're in a dive"
-you get more random weird stories from dives than from "normal bars or restaurants"
-more bar than restaurant
-cheaper prices
-"no" to food (doesn't go to dives to eat)
-goes a lot for shows
- "the bartenders are way better even if they're not your friend"
-stereotypes- playboy pinups in the bathroom, old alcohol paraphernalia, juke box that "kinda works"
-"cheap beer.... drunk bitches.... pool sharking
-"they just kind of exist. You're not sure how or why they do, but they just kind of make it.
2 NEW DIVES
generally just shows up to new dives by way of friends/word of mouth
-won't drive far, wants to stay close
3 PERSONAL EXPERIENCE WITH DIVES
generally goes with friends
not considered a regular anywhere, but people would recognize him and probably know his name
-goes out because friends are out, friends with some of the bartenders or bands that play at dives
-50/50 on if he'll dive hop or stay at one place
-some have shows, other times it's to meet up with friends to "just get fucking hammered and make mistakes"
4 COMMUNITY
Yes he feels like part of a community
4 COMMUNITY
Yes he feels like part of a community
-everyone knows everyone
-you sit and talk with people that you may not be "friends with" but "if you're in your twenties and you hang out -you see the same people most of the time (reliable)
5 NET SHARING
minimal net sharing currently
5 NET SHARING
minimal net sharing currently
thinks he'd get more involved if there was a site like ours
-uses facebook for event organization and meet-ups
-he'd want to find out about specials/special events
COMMUNITY
Mascot? Quirky trait? Vincent Skaggs (been going to dives for 40-50 years) and David Buoy
"We open at 9am and the crowd is generally 52+ years old. Every hour the age drops seven years
COMMUNITY
Mascot? Quirky trait? Vincent Skaggs (been going to dives for 40-50 years) and David Buoy
"We open at 9am and the crowd is generally 52+ years old. Every hour the age drops seven years
What makes a dive a dive? lighting, personality, intimacy, the smell - "Every dive has a smell. Ours is cooled meat grease and fresh popcorn."
Cliental- body hair, body odor, tattoos. This is kind of their last resort "they know better than to fuck up."
Rose (a patron): Cheap beer, pool, juke box = dive
Patron that wished to remain nameless: they all come for powerball night
Wednesday, September 1, 2010
MMEXP: Research: Evan Davies and Dave's Dive
Luke and I took a little trip to Dave's Stagecoach Inn to start getting the feel of dives and the general atmosphere. We met up with my friend Evan while we were there and interviewed him as our "persona." The bartender was incredibly helpful and we interviewed him as well. He asked for us not to use his name. After talking with him more I don't know if he was joking or not, so better keep it simple. I'll post the interview results sometime tomorrow, but I was excited about the pictures and wanted to get them up. Enjoy.... (blogger sucks and I'll post the rest tomorrow).








MMEXP: Individual/Community questionaire
INDIVIDUAL
Name
Age
Hometown
Income
1 DEFINING "DIVE"
1a-How would you define Dive?
1b-how would you describe a stereotypical dive?
1c-what makes it different from restaurants/bars?
1d-what makes you chose one over the other (dive vs restaurant)?
2 NEW DIVES
2a- How do you hear about new dives?
2b- What would you need to hear/know about to get interested enough to visit?
(personal motivation for going to dives)
2c- What do you look for in new dives? and dives in general?
2d- What would make you go back?
2e- How far would you go to try out a new dive?
3 PERSONAL EXPERIENCE WITH DIVES
3a- How often do you go out to dives?
3b- Are you a regular anywhere?
3c- Why do you go to dives? Music/food/drink/social
3d- Do you go alone or with friends?
4 COMMUNITY
4a- Do you feel like you belong to a community?
4b- If yes, why?
5 NET SHARING
5a- What would you hope to get from a website created to facilitate dive finding/visiting?
5b- Would you participate in rating dive you have visited?
5c- Would you upload photos/video of your visits?
5d- Do you currently blog/participate in web sharing? To what extent?
5e- Would our site get you more interested in web sharing?
6 OTHER NOTES/THOUGHTS?
COMMUNITY
Mascot? Quirky trait?
Regular specials?
Regular patrons?
Age of the average patron?
How many patrons do you get on week nights? Weekends?
How often do you have live musicians/DJs?
Genre of music?
Primary way patrons ear about your location?
Age restrictions?
What makes your place different from others?
What places are you similar to? Why?
Specific holiday(s) you're particularly busy?
Key words that describe your place?
What makes this a "good" hangout?
Dress code?
Drink price range?
Service quality?
Genre of food?
Name
Age
Hometown
Income
1 DEFINING "DIVE"
1a-How would you define Dive?
1b-how would you describe a stereotypical dive?
1c-what makes it different from restaurants/bars?
1d-what makes you chose one over the other (dive vs restaurant)?
2 NEW DIVES
2a- How do you hear about new dives?
2b- What would you need to hear/know about to get interested enough to visit?
(personal motivation for going to dives)
2c- What do you look for in new dives? and dives in general?
2d- What would make you go back?
2e- How far would you go to try out a new dive?
3 PERSONAL EXPERIENCE WITH DIVES
3a- How often do you go out to dives?
3b- Are you a regular anywhere?
3c- Why do you go to dives? Music/food/drink/social
3d- Do you go alone or with friends?
4 COMMUNITY
4a- Do you feel like you belong to a community?
4b- If yes, why?
5 NET SHARING
5a- What would you hope to get from a website created to facilitate dive finding/visiting?
5b- Would you participate in rating dive you have visited?
5c- Would you upload photos/video of your visits?
5d- Do you currently blog/participate in web sharing? To what extent?
5e- Would our site get you more interested in web sharing?
6 OTHER NOTES/THOUGHTS?
COMMUNITY
Mascot? Quirky trait?
Regular specials?
Regular patrons?
Age of the average patron?
How many patrons do you get on week nights? Weekends?
How often do you have live musicians/DJs?
Genre of music?
Primary way patrons ear about your location?
Age restrictions?
What makes your place different from others?
What places are you similar to? Why?
Specific holiday(s) you're particularly busy?
Key words that describe your place?
What makes this a "good" hangout?
Dress code?
Drink price range?
Service quality?
Genre of food?
Tuesday, August 31, 2010
MMEXP: Community Poster sketches, a few random thoughts
The first image is of a few poster idea sketches Luke and I talked about. I really like the idea of two separate posters that fit together to make one bigger poster. The top left design would just have an overlapping photo (each side relevant to each side of the poster it represents) and an overlapping title. Top right would have a unified photo and a unified shape, representing parts of a whole, like the bottom left idea. The bottom right would have a "die cut" shape in the middle that would be formed by the two sides of the poster. The second photo shows an idea for a navigation. Luke mentioned that some dives have a wall that they let patrons draw/write/sign on and I thought it would be cool to crop a section of the wall and use the individual shapes/forms to create or navigation. The last photo is the rest of that image, with the first few quick poster layout idea sketches (my god what a mouth full) and then a brief list of a few name ideas.
Monday, August 30, 2010
MMEXP: Poster Notes, specific to our activity
Symbol- knowing you belong HERE, but NOT here
-drinking holidays (st. patrick's day, Friday nights)
-look and feel off the buildings (grungy/janky, unlike Cheesecake factory)
GROUP
people that like finding dives
2-
physical boundaries- location, budget, transportation, personal taste
what/who- local dives (bars or restaurants), food enthusiasts, people new to town
/locals, young adults, college students
equipment: vehicle, empty bladder, strong appetite, full wallet, free time, friends
demographic- young adults 21-30, college students, any sex or race
3-
shared values- passion for food, music and good times, finding a place that is
"yours" that is comfortable and reliable.
4-
User driven content- reviews and recommendations ("trust"/ratings)
5-
user-user = trusting peoples opinions via online profiles
user-establishment = compatible atmosphere with personality type based upon
visitation
establishment-community = business can be directly impacted and effected by
group reviews/photos/experiences
Adventure- as a symbol and as a motivation
DIVE PROFILE
offline and how it will appear in online space
name
how long it's been around
brief history
typical # of patrons on a week night/ weekend
regular specials
regulars
type of food/drink (what's offered, genre, etc.)
type/frequency of musicians/regulars
physical quirky attributes (art, type of building, mascot, vandalization, signage, etc.)
INDIVIDUAL (Ideal)
-possibly use Evan
2a
Name-
age-
education- undergrad in college
income- < 10k a year
boundaries: something local that he can drive to without burning too much gas Level of
2b
belonging: new to town but really into local scene and local music
Hometown: Nashville, Tennessee
Moved to KC for school
2c
Wants:
-to meet new people and find a local hang out, find good food and music,
wants centralized database for finding new local places to explore, quick
and easy way
2d
(more) Wants:
-the ability to post reviews/photos/video of own experiences
-the ability to document "good" and "bad" places that he's visited, filter for future
reference
-drinking holidays (st. patrick's day, Friday nights)
-look and feel off the buildings (grungy/janky, unlike Cheesecake factory)
GROUP
people that like finding dives
2-
physical boundaries- location, budget, transportation, personal taste
what/who- local dives (bars or restaurants), food enthusiasts, people new to town
/locals, young adults, college students
equipment: vehicle, empty bladder, strong appetite, full wallet, free time, friends
demographic- young adults 21-30, college students, any sex or race
3-
shared values- passion for food, music and good times, finding a place that is
"yours" that is comfortable and reliable.
4-
User driven content- reviews and recommendations ("trust"/ratings)
5-
user-user = trusting peoples opinions via online profiles
user-establishment = compatible atmosphere with personality type based upon
visitation
establishment-community = business can be directly impacted and effected by
group reviews/photos/experiences
Adventure- as a symbol and as a motivation
DIVE PROFILE
offline and how it will appear in online space
name
how long it's been around
brief history
typical # of patrons on a week night/ weekend
regular specials
regulars
type of food/drink (what's offered, genre, etc.)
type/frequency of musicians/regulars
physical quirky attributes (art, type of building, mascot, vandalization, signage, etc.)
INDIVIDUAL (Ideal)
-possibly use Evan
2a
Name-
age-
education- undergrad in college
income- < 10k a year
boundaries: something local that he can drive to without burning too much gas Level of
2b
belonging: new to town but really into local scene and local music
Hometown: Nashville, Tennessee
Moved to KC for school
2c
Wants:
-to meet new people and find a local hang out, find good food and music,
wants centralized database for finding new local places to explore, quick
and easy way
2d
(more) Wants:
-the ability to post reviews/photos/video of own experiences
-the ability to document "good" and "bad" places that he's visited, filter for future
reference
MMEXP: visual research 1.0
Some of these images are strictly for color palette reference, but the rest relate directly to dive aesthetic. These images were all found on the net. Round 2 will include images taken by me of KC local dives.
MMEXP: Poster Notes
Marty Notes 8-30
individual and community to be involved
organize display and connect points
2x3 feet, vertical or horizontal
pitching this to organizers/business men
concise and informative
Individual- persona, with name and life, text and image, ideal individual age education income
membership info- boundaries, level of belonging, symbols, motivations and goals, what do they need for it to be
successful?
Community- physical boundaries, who and what's involved, shared values, influence works how (example), relationships
(shared emotional connections)
individual and community to be involved
organize display and connect points
2x3 feet, vertical or horizontal
pitching this to organizers/business men
concise and informative
Individual- persona, with name and life, text and image, ideal individual age education income
membership info- boundaries, level of belonging, symbols, motivations and goals, what do they need for it to be
successful?
Community- physical boundaries, who and what's involved, shared values, influence works how (example), relationships
(shared emotional connections)
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