Vignelli:
-Everything can be redesigned to make it better
-Everything can be designed to reflect cultural and ethical values, ethical integrity. Integrity of purpose, materials, and the manufacturing process
-Redesign can come from analyzing a problem and then solving it based on all aspects of the analysis
-Question all assumptions
-Fight the wrongs of industrialization
-Modern movement = good (fight intellectual and material trash, anti greed, vulgarity and cheapness)
-"design is an integral part of the production process and not a last-minute embellishment."
McCoy
-individual experience
-problems of daily life, not all problems
-ethic "was one of discipline, clarity and cleanliness"
-all about minimalism
-possibly more 2-dimensionally focused
-text can be animated, images can be read
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Both
-idealistic views about design and design as a means of changing society (problem solving)
-believe in analyzing the message and the audience
-functionality is a place to start
-"Graphic design can be a contribution to our audiences. It can enrich as it informs and communicates." Kathy
-necessity for advancement
Change represents and facilitates growth (as an individual and as a society)
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