Friday, October 30, 2009


"There is an obvious disconnect between the person and the card. I'm not sure if the card is being swiped but it appears as if it is being stolen or taken away. Personally it seems to be representing bad decisions and over spending since the money isn't tangible. People are more inclined to keep spending and keep spending without any real sense of responsibility. Eventually the person ruins their credit or drains their bank account and ends up with a lot of over draft fees." 

Mike understood my intentions exactly as I wanted them to be taken. He commented upon the fast action as either representing theft of the card (my intent) or as fast/irrational spending (my under-current intent). There apparently was very little to no noise from my original piece. 

His piece to me says "consumerism." in context to his response, it is a negative thing that will land you in poverty, debt, and an eventual self-destruction. Even the model he chose to use- pale female, nice dress, upper-middle class, young-ish - speaks to our culture. What is acceptable? What is the "american ideal"? How will little girls be raised? We as a nation are sinking into our consumer-driven lives. Women are especially bad. Women tend to live the stereotype of poor money handlers. Charge first ask questions later. 

Wednesday, October 28, 2009

Typo3: Project 3, Next interval

These are the next step for the newest typo book. The top spread is the contents spread (obviously). The red blurb is possibly going to be how I tag/caption all the images in my spreads.

The second spread is the opening for the Manitoga text. The third is the main text body of the Manitoga set.

Monday, October 26, 2009


VisLang: Jamie Presentation Notes (for reference)

vis lang notes

system- gas prices
products- traffic, highways and car together
components-  okay- let's design a car (not thinking about the aftermath)

traditional design operates on component level (imma design a book), we need to work in the system level- what results will our book cause?

interrelated systems
interrelated products
interrelated components

components are logos, packaging, advertising, store layouts...

product is apple

system would be any other brand- HP Toyota, MTV,  Coke, ANY other brand- pop culture? (Docs in cars fall under this category), apple is influencing other peoples store spaces

community- social status to have something mac brand- including the car you drive, the area you live in, the job you have ... all things to make up your social status

VisLang: Postcard Iterations (set 1)

VisLang: Reading sumation

- "minimalism is sometimes only appreciated by a few "visually educated" people." I believe this statement to be true but I also believe that non-'visually educated' people are able to enjoy a project/advertisement sometimes more so than someone visually educated. Since I have started studying visual advocacy, I rarely find an ad or a commercial that I enjoy without any little things that I would change in that ad.

- the concept of noise is interesting- they describe it as anything between the viewer and the message you're trying to send. Do your feet hurt? Then there is noise. Does your nose itch? Noise. How can we as a designer make our message easier to read after someone has had a hard day at the office?

- "Too much decoration may be aesthetic noise, but decoration can also be the redundancy' that visual communication needs." I think the word 'redundancy' needs to be altered- you don't want to bombard your viewer over and over and over and over again. You just want to strengthen your ideas by adding certain elements to your process.

- "entropy" was described almost as being Ethos. "technical language" use scientific papers- make it something someone can trust.

Under the General Education and Adaptability section, someone made the point that in order to be a good designer, you need to be focused and clear all unnecessary thoughts from your mind. I concur.

Friday, October 23, 2009

VisLang: Debit Card Connotations

"in the black"



magnetic strip
card number
cash (less)
tradable (card gives you cash)
pin number

(Other_ Actions:
cut (in half)

Thursday, October 22, 2009

VisLang: Final Kodak

My original mode of appeal was determined to be logos. After finding a particular path to follow in both ethos and pathos, I decided Ethos should be the way I go for my final piece. The original add brought the viewers attention to the ideas:  "anyone can do it" and "take 100 photos." It was aimed towards middle class citizens.

I portrayed my photos coming out of a wallet. My model is wearing jeans in order to keep it casual (no dress pants, but no holes in the jeans either). There are so many photos that they are falling out of the wallet. 

My tag line "The possibilities add up." was used to comment on "100 photos," "save money by using our film," and "it's okay to be creative. Do different things." 

I included the well-known kodak brand name to point out that "with kodak, all these things are possible." 

Sunday, October 18, 2009

Typo3: Project 3, First iterations

The top spread is more "classical."
The second spread is more of an even distribution between type and image
The third spread is more simplistic and fun.
The fourth is just a bad idea all around. No one wants a book with side-ways type.

Vis Lang: "Final" Three

These are the "final" three composition iterations for the Ethos kodak magazine spreads. 

-lots of photos "add" up- reference to money in a wallet.
- in an alley where graffiti is likely to be found
-two page spread

Playing with placement and color combinations. The top has a red hue, referencing the logo
The second has muted colors so the Kodak logo stands out more
The third has bright colors, the two reds are similar- allowing the logo to stand on its own and yet blend with the rest of the spread. 

Thursday, October 15, 2009

VisLang: More process Kodak

93 72

I really enjoy the thought of taking your thoughts, memories, passions with you. Kodak (though its capability to take 100 photos) allows you to do just that. You can constantly have the things you love within you reach. Right now the colored papers represent the 100 photos of course...

Wednesday, October 14, 2009

NA: Final Kinetic Type Animation

kinetic type animation from Abby Gallagher on Vimeo.

I chose to use fast-paced frames from my original animation in order to show the quick pace the printing process can take, as well as emphasize my kinetic type actions. I maintained some of the original humor in my first few animations by leaving longer bits of the drying process. If I were to redo this project, I would focus on less physical animation techniques and try to maintain similar effects by use of different means (for example using flash instead of using still-frame animation). I spent a lot of time thinking about stages one two and three but not necessarily on how I get from one to the next (via transitions) but I'm hoping they work. I wonder if the "fast frames" are TOO fast or if they are secondary enough to the type that it works out.

Monday, October 12, 2009

VisLang: Ethos progress iterations

I've decided upon a 2-page magazine spread for ethos. It could easily be shrunken for a 1-page spread if I end up doing that later. Top two are smaller on the page, leaving more breathing space and more traditional "book" borders. The last three spreads take up more room on the individual pages. I really just played with the logo placement. All of the logos on these spreads are scanned-in spray-painted stencils. I could easily switch out their actual logo if need be but I enjoy having the logo fit in with the rest of the graffiti theme. I have a couple printed out where I spray painted directly onto the spread. I'll try to scan those in later as well, but for now they are strictly physical beings.

Logo placements (in order of appearance):
centered small
centered big
right bottom, replacing the last of the "100" images
bottom left justified
bottom right justified

Saturday, October 10, 2009


We had a full class crit.

Ideas/feedback generated by said critique:

Ethos: The 100 photo idea
-photo sized boxes vs the squares (which could represent Polaroid, the competition)
-100 photos should be different, not one image broken into 100 parts
-100 photos not necessarily in the grid format
-spray paint the kodak logo if all the other images are of graffiti
-possible 2 page spread
-last image is just the kodak logo

Pathos: a photo in a photo
-go with 2 photos, one background, one of the hand with another photo
-few kids as a before and after?
-house in the background?
-clean inner image/burnt background?
-"keep your memories for years to come"/"keep your memories throughout the years" if it's the family before/after idea

Thursday, October 8, 2009

VisLang: DESIGN DIRECTIONS (6 digital sketches)

These are the first six digital sketches for the poster project. The top three are pathos, the bottom three are Ethos.

The idea behind these last three are the idea of separate photos in different ways. The top two show either different photos in 1x1" squares. With or without text.

Friday, October 2, 2009

Vital Process for any designer

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Spray-painted sheep.
Listerine ice-cubes.
Deities of Doom.
Popsicle princesses.
Porcelain rubber bands.
Glass erasers.
Cotton swabs and chocolate syrup.
Lime-green wigs.
Soul-less strippers
Straw hats and snake eyes.
Latex gloves.
Air guitar.
Rubbermaid bombs.

A list of 100 Characters

This list was harder to create that I could have imagined. Like 3 hours of time... but it's a pretty badass list, I must admit. The goal was to think about everything and develop a list of 100 of your favorite characters. Books, movies, stories, songs, television, mythology.... The characters appear in no particular order. The progression of thought is sort of interesting though.

1 Alice in wonderland Caterpillar
2 Alice in wonderland Mad Hatter
3 Johnny Depp as Sweeny Todd
4 the green bastard
5 Tyler Durden
6 Ludo
7 Batman
8 The Joker
9 Gumby
10 House
11 Happy Gilmore
12 The Dread Pirate Roberts
13 Gir
14 The Count of Monte Cristo
15 Bill (Meet Bill)
16 Johnny Cage
17 Ferris Bueller
18 Bubbles
19 Crammer
20 Aries
21 Anita Blake
22 Julian as the Samsquanch
23 Tony Montana
24 Scorpion
25 Sub Zero
26 Jack Skellington
27 Bob (What about bob)
28 Cowardly Lion
29 Larry the Scary Rex
30 Loki
31 Tommy Boy
32 Salmon
33 Butch Cassidy
34 The Sundance Kid
35 The Count
36 The Hamburgular
37 Mr Blonde
38 Hades
39 Bill Compton
40 Crocodile Dundee
41 Lucian
42 Pavi
43 Edward Scissor-hands
44 Santa Clause
45 Cloud
46 Butch (pulp fiction)
47 Fred
48 and George
49 LeeLou
50 Captain Hook
51 Medusa
52 Waldo
53 Tomba
54 Xena
55 Mr Potato Head
56 Jean-Claude
57 Lars (heavyweights)
58 Cyrano de Bergerac
59 Tarzan
60 Brayer Rabbit
61 Hank Hill
62 Ichabod Crane
63 Beetle Juice
64 Curious George
65 Elizabeth Bennet (Pride and Prejudice and Zombies)
66 Mr. Darcy (Pride and Prejudice and Zombies)
67 Leopold
68 Jackie Legs
69 The Cheshire Cat
70 Paige Marshall
71 Chewbacca
72 Peter Pan
73 Buddy "Aces" Israel
74 All three Tremor Brothers
75 Mr. White (breaking bad)
76 Eliza Doolittle
77 One-eyed One-horned Flying purple people eater
78 Leroy Brown (The baddest man in the whole damn town)
79 Merlin
80 Willy Wonka
81 Captain Jack Sparrow
82 Professor Tinkerpot
83 Matilda
84 Lock
85 Shock
86 Barrel
87 Zoolander
88 Lestat
89 Van Helsing
90 Helsing
91 Dr. Jekyll
92 Mr. Hyde
93 Robin Hood
94 Dr. Frakenstein
95 Blaze
96 Dracula
97 Frost
98 Donnie Darko
99 Sherlock Homes
100 Claveman

Thursday, October 1, 2009

VisLang: Kodak- first sketches

Since my original ad was created with logos in mind, i need to recreate the poster in Ethos and Pathos. The first three images are of Pathos- they have an emotional element attached to them. The 1st and 3rd image talk about loss. They can steal a camera but they can never steal your memories. Or your house is on fire but at least you have photos of your time there. The second image is a photo of a photo of a photo... just kind of showing the viewer what they can do with 100 exposures.

This last image takes a quote from George Eastman (the man that invented Kodak). This is his camera, admire it. I believe this will be a completely typographic representation of Ethos. George Eastman created a world renowned company and he thinks you should admire it. Thus, you should.