VisAd: Three directions/prototypes

 STORY BOARDS FOR VIDEOS/ANIMATIONS TO GET PEOPLE TO THE FARMERS MARKET

General "about the market" video

1. Footage of children running around
2. Voice over: These kids are healthy because they have been eating produce from the Rosedale farmer’s market.
3. What is the farmer’s market, you ask?
4. The farmer’s market is the local place where you can purchase fresh produce.
5. So what’s so special about it?
6. Well, the fact the it’s local supports the local economy and helps the city grow.
7. Also, fresh produce is much healthier than factory pre-packaged meals.
8. Creating meals with your kids can be a wholesome family activity, not to mention they will have more energy and more brain power to create great things.
9.Wow, that’s great!
10. Yep... Come down to the farmer’s market on Sunday, 12-3. There’s family activities and other cool stuff. Like food.
12. You can help make the Rosedale Farmer’s Market great.

Vender: awareness and bringing vendors in video

1. The Rosedale farmer’s market needs more vendors
2. If there are more vendors at the farmer’s market, more people would be willing to go. The more people go, the bigger the farmer’s market will grow. This would create a greater sense of community in Rosedale.
3. There is an untapped market in Rosedale that most vendors don’t realize, vendors already selling there have said that almost all their produce gets bought up.
4. You can be part of a community changing experience, not to mention other stuff.

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ICONS TO BREAK THE LANGUAGE BARRIER: 

Notes: Color coding to denote purpose of the icon (food, action, time, etc.) could be useful. Order the icons appear on the page (particularly for recipes) would be important (time appears first, ingredients needed and tools appear second and third, etc.). 

Possible Icons:

4 seasons
- fall
- summer
-spring
-winter


Produce/food
-micro greens (mint, chives)
-beef
-chicken
-pork
-eggs
-butter
-water
-milk
-apples
-peaches
-green/red peppers
-watermelon
-corn
-pears
-pumpkin
-potatoes
-sweet potatoes
-squash
-turnip
-okra
-tomatoes
-lettuce
-beets
-cabbage
-cucumber
-strawberries
-blueberries
-raspberries
-cherries
-radishes
-onions



Actions
-boil
-chop
-drain
-eat
-mix/combine
-use a mixer
-blender
-saute
-bake
-rinse
-microwave
-sift
-stir
-whisk

-flip



Seasonings
-salt
-pepper
-general spice
-color?


-cold/hot dish
-mild/spicy
-slow/fast to make

-low medium high stove top heat


Temperature
Time

Tools-
-knife
-strainer
-blender
-spatula
-spoon
-cutting board
-pot holder
-rolling pin
-skillet
-cookie sheet
-bowl(s)
-whisk/fork