Symbol- knowing you belong HERE, but NOT here
-drinking holidays (st. patrick's day, Friday nights)
-look and feel off the buildings (grungy/janky, unlike Cheesecake factory)
GROUP
people that like finding dives
2-
physical boundaries- location, budget, transportation, personal taste
what/who- local dives (bars or restaurants), food enthusiasts, people new to town
/locals, young adults, college students
equipment: vehicle, empty bladder, strong appetite, full wallet, free time, friends
demographic- young adults 21-30, college students, any sex or race
3-
shared values- passion for food, music and good times, finding a place that is
"yours" that is comfortable and reliable.
4-
User driven content- reviews and recommendations ("trust"/ratings)
5-
user-user = trusting peoples opinions via online profiles
user-establishment = compatible atmosphere with personality type based upon
visitation
establishment-community = business can be directly impacted and effected by
group reviews/photos/experiences
Adventure- as a symbol and as a motivation
DIVE PROFILE
offline and how it will appear in online space
name
how long it's been around
brief history
typical # of patrons on a week night/ weekend
regular specials
regulars
type of food/drink (what's offered, genre, etc.)
type/frequency of musicians/regulars
physical quirky attributes (art, type of building, mascot, vandalization, signage, etc.)
INDIVIDUAL (Ideal)
-possibly use Evan
2a
Name-
age-
education- undergrad in college
income- < 10k a year
boundaries: something local that he can drive to without burning too much gas Level of
2b
belonging: new to town but really into local scene and local music
Hometown: Nashville, Tennessee
Moved to KC for school
2c
Wants:
-to meet new people and find a local hang out, find good food and music,
wants centralized database for finding new local places to explore, quick
and easy way
2d
(more) Wants:
-the ability to post reviews/photos/video of own experiences
-the ability to document "good" and "bad" places that he's visited, filter for future
reference
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