Saturday, November 6, 2010

DESN405: BOTBOT Commercial (Part B)


BOTBOT Commercial from Abby Gallagher on Vimeo.

This is just a little commercial advertising BOTBOT: The Robot Spot. The use of stop-motion animation techniques showcases the hands-on aspects of the actual museum activities, as well as the "modular," "fun" and "building" aspects of the museum brand campaign.

The song is "Van Helsing Boombox" by Man Man. It was chosen for it's light-hearted beat, and fun pace. The song elements "build" on one another, further instilling the "building" attribute.

No comments: