Really trying to get a solid grip on what I want this social campaign to do. Best place to start is at the basics.
Vision Statement:
In a world where everyone is a stranger, it is my goal to help people take that first step of striking up a conversation with someone they've never met before in order to ultimately enrich each others lives.
Mission Statement:
I hope to provide the world with a visual way of breaking the ice through the use of this social campaign.
Brand Essence:
Introduce Yourself.
Start talking.
Meet someone new.
Brand Attributes:
This system needs to be friendly, intriguing, multi-lingual, open-ended, and potentially swappable (which would entail some form of modularity).
Key Beliefs:
I believe that everyone has something to offer, and something to gain from everyone that they pass. I believe that a simple introduction can open the door to the world and sometimes all we need is a jumping point.
Target Audience:
Young adults (aged approximately 19-26) and anyone else that could benefit from networking and social interaction. People looking to meet new people. People looking for friends or random stories.
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