DESN305: 3 Panels

These are the boards for my ACME product line. As a refresher, I'm creating a line of ice cream toppings generally for the upper-middle class soccer mom. The visual research board is full of color pallets, illustration styles, line qualities, compositions and general aesthetics that I find appealing. The consumer board shows the modern mom as a trendy health-conscious home keeper. It might be a sexist view but I believe it also might empower moms to do what they want, keep up their own bodies, and maintain a happy home life all at the same time. After talking with Kidwell, I need to add women of other races, more foods to the comparable board, and potentially separate expensive class from cheap necessity on the comparables board.