DESN305: Sticker Map, round deux

Round two changes consist of bigger stickers, better original body copy, different photos/stickers (updated to remove the "F" from the (f)art sticker as well as to include some new stops), higher contrast, and different images taken from correct angle (taken from direction walker would see it- pre getting there). 

Feedback: size of the stickers is good, get rid of back-to-back stops that happens two of the pages, possibly include a border around white space on the b/w sheets in order to more clearly denote where the stickers are supposed to go, get rid of on-the-ground graffiti image, add an image at the bottom of the stairs so you know where to stop and look around for the first sculptural image down by the second set of birdies. Positive: good interaction with stickers, good use of non-word/image based direction.

 

DESN305: Poetic (Sticker) Map to the Birdies, round one

DESN305: ACME part trois- The Finale

Magazine advertisement, placed in Real Simple magazine to be conducive with my target audience

Web Advertisement, mocked up on CNNs website

Web Page, huge text

DESN305: ACME part Deux: website, web banner, magazine ad

I plan on printing out each image on the brown paper and then on photographing the print outs and replacing the vector flat colors with the brown-page print-outs. This will help the cohesive element between my physical object system and my screen-based system. Enjoy the Happy. Nom nom nom. 

DESN305: ACME finals

DESN305: ACME identity, round four point five

Added a bit of texture to the background on the red. The cookie image on the box was a stock image I  pulled from the net, I know it's pixelated like crazy and I plan to replace the image... but the chocolate bottle is great in my opinion. I need to pump up the contrast on the sprinkles in order to keep some of the true red the way the chocolate bottle does. The two black and white images are the images I took to pull the texture from. Cheers.

DESN305: ACME identity, round four

Black and white mock-ups. After careful consideration, I believe the form of the "cookie crumbs" packaging will change to a more rounded and plastic form for the sake of consistency. The red color from before will continue to be my main color scheme but I'm working on bringing texture in to break up the monotony of the main color. 

DESN305: Packaging inspiration from Colorado

Packaging images from Colorado that Lance asked me to take. 

DESN305: ACME identity

Working with the latest version of the acme identity. With the help of Lance and Micah, I've decided the red background works the best, as does double line above and below the specific "what is it" title (cookie crumbs, chocolate syrup, sprinkles." I'm also playing around with the concept of a new icon as seen below. Tom helped bring up the point that cones don't generally get random toppings thrown on, it's usually sundaes that get the extra bits. The Nutrition Fact bar will exist in a rounded-edges knock-out shape to be cohesive with my rounded ACME type. 

DESN305: ACME identity, round whatever

Top images is all three of the labels in a state of incompletion. The bottom image is kind of how it will end up looking when I print on the brown paper I have. More images in context to follow. Cheers.

DESN305: ACME identity, round two

With the mouth dubbed (no pun intended) "horror movie" esque, I decided to try a different direction for my soccer-mom-savvy ice cream toppings line. The far left were different fonts obviously, playing with letterforms. I decided that acropolis was a fun, fresh, semi-classy font that could work with the form of the icon. Kidwell does not like the icon, so I've tried a few with and a few without. I'm still stuck on the format of my three packages... I hope to settle that dispute tonight. I'll know more about my forms at that point.

DESN305: ACME identity, round one

I had two directions I could choose to go for my ACME ice cream topping package design, the first idea was to go classic with abstract symbols, script font and muted "classy" colors. This would have appealed to the rich mom's-mom and could have limited my my audience to haughty women trying to show off their wealth. (None of the images shown are for this idea) 

The second direction I had in mind is the way I'm going to go. It's fun and playful with big punchy solid (possibly silk-screened) patches of color. This will appeal to a younger audience and the kid that is still in most adults. This is for mom's that know how to have fun and still like to indulge themselves. Spoil the moms for once instead of the moms doing all the spoiling (of their own children). The sketch below was the original direction. Kidwell pointed out that the colors/rendering style are vaguely Frykholm-poster-esque. Below the sketch are a few quick illustrator directions with two main color schemes in mind, sprinkled lips or not, green vs blue, pink vs purple, white vs yellow... 

DESN305: 3 Panels

These are the boards for my ACME product line. As a refresher, I'm creating a line of ice cream toppings generally for the upper-middle class soccer mom. The visual research board is full of color pallets, illustration styles, line qualities, compositions and general aesthetics that I find appealing. The consumer board shows the modern mom as a trendy health-conscious home keeper. It might be a sexist view but I believe it also might empower moms to do what they want, keep up their own bodies, and maintain a happy home life all at the same time. After talking with Kidwell, I need to add women of other races, more foods to the comparable board, and potentially separate expensive class from cheap necessity on the comparables board.