Typo: Weather Billboards and Bus

Ze first image I vill draw your attention to is a photo montage of my Dusk Billboard idea in the environment. The four rectangle images are my four illustrator billboard designs with Rain Wind Dusk and Shadow as the main compositions in the background. I really struggled to fine a good layout for the text. I have a bit of a hierarchy problem, but I feel like I've resolved it quite nicely since my first and even second tries (the first few tries are show above. Notice the red logo doesn't pop, and on the bottom of the two, all of the text float around as disconnected elements). I wanted to keep the bus simplistic. Most of my compositions were predominantly black and I feel they flow together nicely. The red draws the eye to the information that is oh-so-important. 


 

My composition are predominately black, reflecting on the weather phenomenon themselves. The black would clash against any bright blue sky or blend in with the gloom of an oncoming storm. In the later, the red would help draw the eye still, leaving the viewer to consume the information the billboards offer.    I already mentioned my issues with hierarchy above, however, I believe that my final output  allows the viewer to focus on the individual weather phenomenon without the information getting lost or forgotten. Big open spaces for the billboards help the two elements (information and image) to work together and yet remain separate so it's not too much for the viewer and doesn't lead them to a sensory overload while they drive or walk past.