Isotypes represent specific facts about an object, they can require specific learned knowledge for understanding and they can depend on their surroundings for clarification. The olympic signs tried to be universally understandable because it is a multi-cultural event.
The 1984 Tokyo set of icons were abstract black shapes with thin white lines. I believe this is the direction my own work will take on.
Aicher has to be one of the most well known designers (I know he is not but in reality, everyone should know his name because everyone can point to a bathroom sign and know it's based off of his work.) Aicher almost has the most unique of any idea. He had like the smiley face of olympic icons. I'd love to work to this level of clarity and understanding through my icons.
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