My general overview: Acme Ice Cream Toppings: Nuts Sprinkles Cookie Crumbs
This item is often sold as a cheap uninteresting product. My goal for this assignment would be to take a package of sprinkles and make it as personalized as the experience of adding things to every-day ice cream already is. Adding sprinkles to ice cream is exciting. That excitement should start from the moment you pick up the product at the store. My product design would be for anyone that enjoys ice cream and a higher quality life style. My audience would probably be adults in the 25-40 years of age category. The product line would probably be found in higher-end grocery stores or in an exotic food store such as World Market. The World Market shopper quality is generally a fairly well-off portion of the population looking for exotic products and different packaging. They are generally people that aren't against spending an extra dollar or two for something that looks cool and has a unique style to it.
Another goal I have is to make it an all-year type product. Ice cream sales are better in the summer because no one wants to start off cold and get colder, but the toppings can be used for cake decorating, christmas cookies, etc. and does not have to be limited simply to ice cream. That being said, the product should be exciting to people all year round and not rely upon the ice cream part of the sales.
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