Typo 4: X-am identity possibilities

Typo 4: X-am artifacts

identify the artifacts you plan to design in the next 3 weeks and post to your blog. set realistic goals and prioritize the pieces. in your writing, discuss what interactions are happening that create a need for your particular artifacts. simple example: there is a need for people to make acquaintences so i'm making nametags. 


Conference artifacts I plan to create:
-mailer (interaction for attendee to discover the conference and learn more about it, important pre-conference information)
-Schedule of events at conference (almost all interactions will occur AT the conference, thus it is important for attendees to know what all will be happening, and what possible interactions might even throughout the course of a day, ie- lunch, lectures, roundtable discussions)
-name tag (people need to be able to differentiate between workers and attendees to know who to ask questions of, as well as to know potentially who is a lecturer or security. interesting names make for interesting conversation starters)
-web page mockup  (person-to-web interactions are very important these days- the web is the key source of information for people these days. The web would make it possible to register for the conference, learn about the event and the people talking, get a map to the conference, etc.) 

Typo 4: X-am Conference Dayz

300 Registered Attendees (not including guest speakers, staff, lecturers)

3 day event
College campus: Classrooms for smaller gatherings, Auditorium for "open to all" events, Cafeteria

Mornings: (does not include first day with registration)
     Workshops (hands on interactions, 1-2 professionals/15-20 people per room, several going on at once)
     Keynote Presentations (professionals talking about themselves, issues in their work, personal
         experience 20-30 people, several going on at once, time for questions)
     Round Table Discussions (interactive discussions about design, issues in design, thoughts of the
         future. 1-2 professionals/10-15 people, several going on at once)

Afternoons:
     Booths open (one main room, free time, time to see demonstrations/network/pick up business or
         school materials)
     Portfolio Reviews (one on one interactions professional-student, professional-professional, time for about 3 reviews per attendee)
     Lunch (open/free time for individual or group interactions, on or off site)

Evenings:
     Lectures (by guest speakers/renowned designers, auditorium setting, open to everyone) (one per night,
         possibly replaced by debate)
     Debate (guest speaker to guest speaker, auditorium setting, open to everyone) (one per night, possibly
         replaced by lecture)
     Dinner (open/free time for individual or group interactions on or off site)
     Mixers (dance/open bar/site seeing, time for social networking, open to everyone)

Typo 4: X-am paraphernalia, round one

 a one inch button, a 3x5" name tag, and a tshirt- blue for attendees, green for staff.

 

Typo 4: XAM: Final Conference Title and Paragraph

X-am is a typographic conference designed to bring together beginners and professionals of all artistic backgrounds. The conference is meant to open your eyes and allow you to take a close look at how subtle changes in a set of variables can radically alter a typographic form. Participants will attend lectures, workshops, critiques and social events with the intentions of gaining inspiration and growing as a designer and as a person. Workshops will explore analogue means of altering type through the use of every day items (mirrors, scissors, flashlights, paint, etc.). This three day conference will prove to be inspiration and hopefully allow you to generate new ideas for the construction for your own unique and personal means of type design.

Artist Bio:


RICK GRIFFITH, DESIGN DIRECTOR

"We are architects of the written word who believe that near every design challenge we encounter can be solved through effective representations of language. Through custom typography, and design, we strategize and implement effective communication vehicles to produce enduring solutions."

For just under 20 years, Rick Griffith has sought clarity about art and communication through the broad discipline of design. His projects & commercial works and projects have been cited in several national and international resources including TDC, AIGA 365, Print, Dwell, and Good Magazine. He has works published by Rotovision in the UK and Lawrence King and Rockport in the US. His and MATTER's work is included in the AIGA National Design Archives, the Denver Art Museum's Design permanent collection, The Butler Library of Rare Books and Manuscripts at Columbia University, and the Tweed Museum of Art at the University of Minnesota, Duluth.

Typo 4: Conference: Possible name list, mini descriptions, bio

Type and Fragmentation 

Tyfrag

Distortype: The fragmentation and distortion of typopgraphy

T Frag Squared: Typographic fragmentation in all it's forms

FTAG: Fragmented Type Conference 2010

***FRAG: Fragmented Type Conference 2010

***X-AM: Fragmented Type Conference 2010

FRAG is a typographic conference designed to bring together beginners and professionals of all artistic backgrounds for the purpose of learning and discovering new ways to fragment existing typographic forms. Participants will attend lectures, workshops, critiques and social events with the intentions of gaining inspiration and growing as a designer and as a person. Get ready to shake some shift (keys) up! 

X-am is a conference designed to open your eyes and allow you to take a close look at how subtle changes in a set of variables can radically alter a typographic form (for better or worse)! This three day conference will prove to be inspirational and hopefully allow you to generate new ideas for the construction of your own unique and personalized means of typesetting. 

RICK GRIFFITH, DESIGN DIRECTOR

For just under 20 years, Rick Griffith has sought clarity about art and communication through the broad discipline of design. His projects & commercial works and projects have been cited in several national and international resources including TDC, AIGA 365, Print, Dwell, and Good Magazine. He has works published by Rotovision in the UK and Lawrence King and Rockport in the US.

His and MATTER's work is included in the AIGA National Design Archives, the Denver Art Museum's Design permanent collection, The Butler Library of Rare Books and Manuscripts at Columbia University, and the Tweed Museum of Art at the University of Minnesota, Duluth.

During the last 15 years, he has taught graphic design and typography for the University of Colorado, Denver, The Rocky Mountain College of Art and Design, and most recently, The University of Denver. He serves as lecturer and panelist for conferences and presents frequently on either his method for teaching and practicing as a designer/typographer or the model of professional practice, leadership, and constant experimentation of the studio and type laboratory called MATTER.

If intelligence is equated with the knowledge that no answer is absolute, if it requires a constantly questioning mind, then MATTER is one intelligent design practice. In fact, MATTER isn't just practicing design: MATTER is designing design. We are architects of the written word who believe that near every design challenge we encounter can be solved through effective representations of language. Through custom typography, and design, we strategize and implement effective communication vehicles to produce enduring solutions.

Typo 4: Conference: Mind Map round 2

Over view and detail shot. The organization is broken down to four main sections: Who, Where, Interactions, and Artifacts. From there, each section is further broken down to key points and sub points (based on the justification) and then broken into color selections for further organization (informative vs promotional, worker vs attendee, etc.). 

Typo 4: Conference: Theme

a written paragraph about your conference theme is due next class period. define/describe the depth and breadth of your typographic focus as well as its importance to the field.  

TYPOGRAPHIC FRAGMENTATION 

This will be a hands-on/analogue typographic experimentation conference based on the concept of fragmentation. This involves found type/computer generated type that is altered in various ways. Mirrors, scissors, reflection, photography, etc. Negative and positive space will be explored, altered, and ultimately fragmented. The final outcomes will be physical/tangible products that will be digitally captured and documented. The computer has over taken most aspects of the design world. People rarely rely on analogue methods anymore. Why use a mirror when you can "do everything in photoshop." The purpose of this conference will be to prove that analogue can produce beautiful outcomes that may never be generated by a computer. The computer is expendable, type is easily replicated. Analogue type is unique and un-duplicate-able.