is that helvetica? you need to "x-am" your use of boring typefaces, girlfriend. you need to start with something that has a lot more attitude/opinion to it, rather than the supposed neutrality of helvetica.
the shifted type (second image down -- black and white) is getting more interesting. i wonder about the relationship to the literal meaning of "exam" and what you're showing with this fragmentation. is this showing what we understand that word to mean, or does it look like visual noodling?
the ghostiness of some of that type is kinda nice (second down on the left), and i am drawn personally to the bolder red images (third down on both rows). i'm curious as to how the fragmented shapes work with the logotype. what's your rule-set there? are they always together in the same way, do they break apart, etc?
don't forget other elements like typeface choices for functional typesetting. how does that reinforce or contrast with existing elements?
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is that helvetica? you need to "x-am" your use of boring typefaces, girlfriend. you need to start with something that has a lot more attitude/opinion to it, rather than the supposed neutrality of helvetica.
the shifted type (second image down -- black and white) is getting more interesting. i wonder about the relationship to the literal meaning of "exam" and what you're showing with this fragmentation. is this showing what we understand that word to mean, or does it look like visual noodling?
the ghostiness of some of that type is kinda nice (second down on the left), and i am drawn personally to the bolder red images (third down on both rows). i'm curious as to how the fragmented shapes work with the logotype. what's your rule-set there? are they always together in the same way, do they break apart, etc?
don't forget other elements like typeface choices for functional typesetting. how does that reinforce or contrast with existing elements?
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