Abby, I love your backgrounds so much. They're awesome and provide a great amount of depth. The other type however just seems to be laid on top. Is there a way you can apply some of your experiment techniques to your verbage, make it more interesting? I appreciate you said I think that you didn't want people to only assume one way of constructing things but I think your images are abstract enough to where no one's going to know how on God's earth you made them! Ha ha. I think too you should maximize on your experiments cause they're so beautiful - SHOW EM OFF! Your post on April 11 shows some of what I'm talking about although I see a lot more you can do with it to really push the boundaries than what's displayed there. I also think you need more speakers. Honestly if it were just Rick I prolly wouldn't go.
I agree with Tom and others about including your experiments and possibly expanding upon them. They were good experiments that could inspire and have.
I don't know if the way in which you were trying to be visually vague helped get me excited about going to this event. There has got to be a simple solution and I know that with a positive attitude an easy fix. Just find some sort of inspiration to get yourself motivated to do some recreative work and it will probably fly by. It seemed like you took great pride in your experiments, and maybe that is all your stuff is missing.
I know it is easy to get lost in the development of your theme but take a step back and notice that friday is a doable deadline for these visual element refinements and repairs.
Oh and of course it would be good to see more speakers. I don't think you actually have to do an in depth research of the additional speakers as long they relate to the theme. Play an ethos card or something like that.
Abby, you have some great ideas here but I'll say right off the bat, I am not sure you you pushed them to their full potential. I understand the ambiguity you want to express but I think that opens the door for you to be able to implement several experiments of spins off of one. I think without showing anything you are not doing yourself a favor; I took our experiments as a way to develop our conference and give it appeal. The fragmentation is a great approach and has potential but it needs more development.
On the other hand your color palette and imagery are great and they could be played up even more if you develop a logotype. If anything you should create a logotype that expresses your ideas of fragmentation, then you can work with your more traditional stuff in a more practical manner like you have. However, you can push that by bringing in fragmentation...breaking the column, shifting columns, breaking/shifting headings, etc. The look and feel, overall, is there, you just need to establish a personality to go with it...then you're there!
Abby, your conference campaign is quite nice, but Like Luke, I think you could push it a bit more. The palette and depth of ambiguous layering in the background is very appealing and looks like your type experiments a lot. I agree with Luke that a nice eye catching logotype that represents your conference would be a solid binder to build your artifacts from. There is so much you could do by utilizing your type experiments and the drama/beauty they have.
Working off of fragmentation, I think you could make the entire campaign reflect a sense of unevenness and reflect the definition of fragmentation in breaking layout of type, interesting diagonal folds for your mailer (more like your awesome triangular name tags). The ambiguity of your background is enjoyably theatrical in tone, and you can keep that, but I think you could layer some more defined shapes on top of the background and some transparent screens over your type so that you create an atmospheric fragmentation from diffusion in the back to defined in the front.
Overall its developed nicely, I just think it needs a bit more spontaneity and a closer look towards your original type experiments.
Abby, let me start by saying I love that picture of Rick Griffith! I think that he is a great choice for a speaker at a conference like yours. I like your background imagery and it reminds me of your computer with the tape typography from your type experiments, so I'm glad you created that direct connection to them. I think you could use a little excitement still though. I really liked your preliminary use of the colors and shapes because to me, they reflected the nature of fragmentation in a way that wasn't specifically visually represented, which is something you wanted.
Overall, I think that your artifacts just need final touches. Hierarchy, contrast, and relationship between your floating content will help. Right now, your content is a little all over, and some things are centered, while others are left align and different sizes. Good work so far though, just push push push you design to the next level! X-AM!
5 comments:
Abby, I love your backgrounds so much. They're awesome and provide a great amount of depth. The other type however just seems to be laid on top. Is there a way you can apply some of your experiment techniques to your verbage, make it more interesting? I appreciate you said I think that you didn't want people to only assume one way of constructing things but I think your images are abstract enough to where no one's going to know how on God's earth you made them! Ha ha. I think too you should maximize on your experiments cause they're so beautiful - SHOW EM OFF! Your post on April 11 shows some of what I'm talking about although I see a lot more you can do with it to really push the boundaries than what's displayed there. I also think you need more speakers. Honestly if it were just Rick I prolly wouldn't go.
I agree with Tom and others about including your experiments and possibly expanding upon them. They were good experiments that could inspire and have.
I don't know if the way in which you were trying to be visually vague helped get me excited about going to this event. There has got to be a simple solution and I know that with a positive attitude an easy fix. Just find some sort of inspiration to get yourself motivated to do some recreative work and it will probably fly by. It seemed like you took great pride in your experiments, and maybe that is all your stuff is missing.
I know it is easy to get lost in the development of your theme but take a step back and notice that friday is a doable deadline for these visual element refinements and repairs.
Oh and of course it would be good to see more speakers. I don't think you actually have to do an in depth research of the additional speakers as long they relate to the theme. Play an ethos card or something like that.
Abby, you have some great ideas here but I'll say right off the bat, I am not sure you you pushed them to their full potential. I understand the ambiguity you want to express but I think that opens the door for you to be able to implement several experiments of spins off of one. I think without showing anything you are not doing yourself a favor; I took our experiments as a way to develop our conference and give it appeal. The fragmentation is a great approach and has potential but it needs more development.
On the other hand your color palette and imagery are great and they could be played up even more if you develop a logotype. If anything you should create a logotype that expresses your ideas of fragmentation, then you can work with your more traditional stuff in a more practical manner like you have. However, you can push that by bringing in fragmentation...breaking the column, shifting columns, breaking/shifting headings, etc. The look and feel, overall, is there, you just need to establish a personality to go with it...then you're there!
Abby, your conference campaign is quite nice, but Like Luke, I think you could push it a bit more. The palette and depth of ambiguous layering in the background is very appealing and looks like your type experiments a lot. I agree with Luke that a nice eye catching logotype that represents your conference would be a solid binder to build your artifacts from. There is so much you could do by utilizing your type experiments and the drama/beauty they have.
Working off of fragmentation, I think you could make the entire campaign reflect a sense of unevenness and reflect the definition of fragmentation in breaking layout of type, interesting diagonal folds for your mailer (more like your awesome triangular name tags). The ambiguity of your background is enjoyably theatrical in tone, and you can keep that, but I think you could layer some more defined shapes on top of the background and some transparent screens over your type so that you create an atmospheric fragmentation from diffusion in the back to defined in the front.
Overall its developed nicely, I just think it needs a bit more spontaneity and a closer look towards your original type experiments.
Abby, let me start by saying I love that picture of Rick Griffith! I think that he is a great choice for a speaker at a conference like yours. I like your background imagery and it reminds me of your computer with the tape typography from your type experiments, so I'm glad you created that direct connection to them. I think you could use a little excitement still though. I really liked your preliminary use of the colors and shapes because to me, they reflected the nature of fragmentation in a way that wasn't specifically visually represented, which is something you wanted.
Overall, I think that your artifacts just need final touches. Hierarchy, contrast, and relationship between your floating content will help. Right now, your content is a little all over, and some things are centered, while others are left align and different sizes. Good work so far though, just push push push you design to the next level! X-AM!
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