Typo 4: X-AM copy, take two

This:


X-am is a typographic conference designed to bring together beginners and professionals of all artistic backgrounds. The conference is meant to open your eyes and allow you to take a close look at how subtle changes in a set of variables can radically alter a typographic form. Participants will attend lectures, workshops, critiques and social events with the intentions of gaining inspiration and growing as a designer and as a person. Workshops will explore analogue means of altering type through the use of every day items (mirrors, scissors, flashlights, paint, etc.). This three day conference will prove to be inspiration and hopefully allow you to generate new ideas for the construction for your own unique and personal means of  type design.


Has become this:


X-AM is a three day event that focuses on taking a close look at how letterforms can be changed. Attendees will participate in lectures, workshops, critiques and social events with the intention of gaining insight and of growing as a designer. Participants will alter typographic forms via analogue means of fragmentation. By using scissors, mirrors, light, shadow, torn paper, or anything else they can get ahold during the workshops, they will get hands-on experience and they will train their eye to recognize the subtle (or DRAMATIC) changes that can occur. This event is open to beginners and professionals of all artistic backgrounds that seek to gain an understanding of typographic forms as well as inspiration. The host of this years conference will be none other than Rick Griffith of the studio and type laboratory called MATTER. 








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The change in body copy was necessary to become more conducive with the visual identity I am trying to create. The identity I keep trying to work with is more directly related to my original type experiments and the copy now fits much better with the triangular/fragmented forms that are illustrated/shown in the blurred paper/projected kind of manner. Instead of fitting my identity to my copy, the copy has been fitted to my identity. It's not cheating, I just wrote something originally that didn't quite fit with my experimental system. Cheers.