End of the Year

Some final pieces for the X-AM mailer and a bunch of ceramics I did, including a BatBowl and a "You know you're a design geek when..." apple bowl. 

Typo4: X-AM final statement

X-Am is a three day conference focused on merging two ideas. The first being taking a close look at typographic forms, and the second being fragmenting those forms in various manners. I tried to emulate these themes by using abstract forms in the background and type with minimal stylistic treatments in order to avoid leading the viewer down a predetermined path before the conference. I chose to create a mailer for my conference that a potential attendee would receive about 6 months before the conference in order to publicize the event and gain interest. The website would be online ideally 8 months before the conference in order to make information about the event easily obtainable, registration easy, and to promote the speakers for the event. The name tag is a poetic experience the user would receive at the conference. By placing the persons name in the triangle shape I attempt to make it clear that everyone has the ability to fragment typographic forms and become a part of the experience. My overall identity is a poetic experience, leaving the viewer to interpret the concept by their own standards. The mailer and the website serve as practical means of expressing an idea. Are there any questions? 

Typo4: T4 type conference criticism

Typo 4: X-AM Artifact Progress

This is the mailer, Left panel is the outside, unfolded obviously, and the right side would be a poster you could hang on your wall. The second image is just a close up of my type treatment on Griffith's bio. 

Final Website:

Name Tags (digital. photos of actual artifact to come)

Typo 4: X-AM Mind Map updates

So... I changed some colors and did some rearranging (primarily on the Artifact tab) and then I added some information to the timeline (what each thing in the days-of-the-conference requires) as well as making the days-of section smaller to designate a lesser amount of time than the months and months out from the conference.

Typo 4: X-AM Artifact Sketches

So... I'm doing a mailer, a website homepage mockup & a name tag as my artifacts for the X-AM conference. The mailer will include information about the conference and a bio about Rick Griffith (the "main speaker" in this hypothetical situation). The background will be image based, the inside will be one of the X-AM in red and blue images I have taken already- it will be an Ah-Ha poster moment. Cool. The website will be heavily image based but with HUGE contrasting type, either generated through the links or the title itself. The name tag will take the form of a necklace probably with two parts (your name and the conference name/year). The triangle shape will reference the idea of fracture/fragmentation that my conference is pretty much focused on. 

Typo 4: X-AM copy, take two

This:


X-am is a typographic conference designed to bring together beginners and professionals of all artistic backgrounds. The conference is meant to open your eyes and allow you to take a close look at how subtle changes in a set of variables can radically alter a typographic form. Participants will attend lectures, workshops, critiques and social events with the intentions of gaining inspiration and growing as a designer and as a person. Workshops will explore analogue means of altering type through the use of every day items (mirrors, scissors, flashlights, paint, etc.). This three day conference will prove to be inspiration and hopefully allow you to generate new ideas for the construction for your own unique and personal means of  type design.


Has become this:


X-AM is a three day event that focuses on taking a close look at how letterforms can be changed. Attendees will participate in lectures, workshops, critiques and social events with the intention of gaining insight and of growing as a designer. Participants will alter typographic forms via analogue means of fragmentation. By using scissors, mirrors, light, shadow, torn paper, or anything else they can get ahold during the workshops, they will get hands-on experience and they will train their eye to recognize the subtle (or DRAMATIC) changes that can occur. This event is open to beginners and professionals of all artistic backgrounds that seek to gain an understanding of typographic forms as well as inspiration. The host of this years conference will be none other than Rick Griffith of the studio and type laboratory called MATTER. 








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The change in body copy was necessary to become more conducive with the visual identity I am trying to create. The identity I keep trying to work with is more directly related to my original type experiments and the copy now fits much better with the triangular/fragmented forms that are illustrated/shown in the blurred paper/projected kind of manner. Instead of fitting my identity to my copy, the copy has been fitted to my identity. It's not cheating, I just wrote something originally that didn't quite fit with my experimental system. Cheers. 

Typo 4: X-am identity round deux

Typo 4: X-am identity possibilities

Typo 4: X-am artifacts

identify the artifacts you plan to design in the next 3 weeks and post to your blog. set realistic goals and prioritize the pieces. in your writing, discuss what interactions are happening that create a need for your particular artifacts. simple example: there is a need for people to make acquaintences so i'm making nametags. 


Conference artifacts I plan to create:
-mailer (interaction for attendee to discover the conference and learn more about it, important pre-conference information)
-Schedule of events at conference (almost all interactions will occur AT the conference, thus it is important for attendees to know what all will be happening, and what possible interactions might even throughout the course of a day, ie- lunch, lectures, roundtable discussions)
-name tag (people need to be able to differentiate between workers and attendees to know who to ask questions of, as well as to know potentially who is a lecturer or security. interesting names make for interesting conversation starters)
-web page mockup  (person-to-web interactions are very important these days- the web is the key source of information for people these days. The web would make it possible to register for the conference, learn about the event and the people talking, get a map to the conference, etc.) 

Typo 4: X-am paraphernalia, round two

Right.... so... working on branding for X-am and I've tried to come up with some interesting things using mostly physical/analogue means of creation. The next step shall be to include text and see how I can apply these types of things to my artifacts.