MMEXP: Branding Brainstorming

BRANDING:

Possible names:

Land Mark

Drinking Den

The Blind Tiger

The Dive Finder

Bottom's Up

Zoot/Zuit

The Dive Epoch

Epoch

KEYWORDS

- quirky

- well-worn

- nostalgia

- comfortable

- unchanged (solid, stable, still, constant, consistent)

- peculiar

- eccentric

- outlandish

- atypical

- chalkboard

- happy hour

Bacchus

Dionysus (Greek, god of drinking)

Aegir (god of brewing, Norse)

Sociobriety

Speakeasy:

The blind tiger

Rum Runner

Jumak: Korean tavern

Juke joint (or jook joint)

Flask

Mug

Glass

Bottle

Stein

Tankard

Pillsner

Hops

Malt

Bottle opener

wine key

cork

Closures- bottle cap name

Crown Cork

Screw Cap

Notes/History

The air of a secret hideaway you've luckily and unknowingly stumbled into.

"bricks or blocks of Rhine Wine," "blocks of port,

The Port Block? Port Brick?

Port, Virginia Dare, Muscatel, Tokay, Sauterne,

In 2010, Playboy magazine described a dive bar as:

A church for down-and-outers and those who romanticize them, a rare place where high and low rub elbows — bums and poets, thieves and slumming celebrities. It’s a place that wears its history proudly.”

1880's – dive referred to an illegal drinking den or place of ill repute; a disreputable entertainment establishment