Sunday, September 5, 2010

MMEXP: Poster Content Paramaters (Pre-editing)

INDIVIDUAL
In General...
Individuals in our community will interact with our hub as a means of posting ratings/reviews, photos/videos of personal experiences, first impressions of the locations, etc. Away from the hub (on an iPhone/iPad) users will be able to get real-time night-by-night updates on events (such as local shows), get maps to locations, and create/access a planner of events for the near future. Individuals will also be able to rate the trust-ability of other users in order to filter out serious users from users of a sillier persuasion.
EVAN DAVIES
age: 23
hometown: Plano, Texas
income: 14k
location:
crazy fact: Has been going to dives since he was 16 years of age.
2B
physical boundaries:
- On a budget, goes for the cheaper drink prices
- Doesn’t want to travel far; stay close
- Goes only to drink, does not care for the food
- Goes a lot for shows
    dive traits (POV):
    - "you know you're in a dive when you're in a dive"
- you get more random weird stories from dives than from "normal bars or             restaurants"
- more bar than restaurant
- cheaper prices
- "no" to food (doesn't go to dives to eat)
- "the bartenders are way better even if they're not your friend"
- stereotypes- playboy pinups in the bathroom, old alcohol paraphernalia, juke    
box that "kinda works"
- "they just kind of exist. You're not sure how or why they do, but they just kind of
make it.
- Everyone knows everyone
emotional safety:
- Goes ‘diving’ about twice a week, generally with friends
- Comfort/reliability- “you sit and talk with people that you may not be friends with, but "if you're in your twenties and you hang out -you see the same people most of the time.”
level of belonging & identification:
- Not considered a regular anywhere, but people recognize him and more often than not know his name
- Frequently goes to Stagecoach Inn, Harling’s Upstairs, DBCooper, & Chez Charlie
- Minimal net sharing currently, but thinks he'd get more involved if there was a site like ours
- Uses facebook for event organization and meet-ups
symbols used (not necessarily necessary for poster content):
Individual
- Low budget
- Local locations
Dive
- Physical building type
- Quirky attributes
2C
needs for community interaction:
- Some have shows, other times it's to meet up with friends for drinking purposes
- Wants to know about specials/special events on a night-by-night basis
desires:
- See shows
- Drink
- Get updated on night-by-night basis
- Scheduling capabilities
- Easier way to hook up with friends
- Have stranger experiences/stories to share
values:
- Strange/random stories
- Good shows
- Hanging with friends
- Cheap drinks
- Friendly service (bartenders)
- Comfort/reliability
2D
needs for successful activity involvement:
- Ease of use/accessibility
- Schedule of events
- Ability to hook up with friends
- Finding “your” place
_______________________________
COMMUNITY:
IN GENERAL
Finding local dives is an activity/hobby that many enjoy participating in. Our demographic is fairly open. It will generally consist of young adults, aged 18-30 (possible college students), of any race or ethnic background, male or female. Since currently there lacks a unified group of individuals that participate in the exploration of local dives, we hope to help bring people together in a shared venture. We hope to help our community by creating a list of local dives with pertinent information relating to each location (address, phone number, quality of service, hours, nightly specials, calendar of events, reviews, etc.) as well as implementing a rating system that is individual driven.
ACTIVITY INFORMATION (such as physical boundaries/setting, what's/who's involved, equipment, etc)
physical boundaries:
Budget
Transportation
Location:
- local areas:
- 39th Street
- Westport
- Southwest Blvd.
what/who: local dives people new to town/locals, young adults, college students
equipment: vehicle, empty bladder, full wallet, free time, friends
demographic: young adults 21-30, college students, any sex or race
SHARED VALUES
- Passion for drinks, food, music and good times
- Finding a place that is "yours" that is comfortable and reliable.
INFLUENCE (+ example)
User driven content- reviews and recommendations ("trust"/ratings)
SHARED EMOTIONAL CONNECTION (+ example)
- User-user = trusting peoples opinions via online profiles
- User-establishment = compatible atmosphere with personality type based upon visitation
- Establishment-community = business can be directly impacted and effected by group reviews/photos/experiences
- Adventure- as a symbol and as a motivation

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