communication models
-simplicity/universality
sender > message > receiver (author process audience centered [in order])
sender < message < receiver/ R>S
berlo model- priority: relationship between source and receiver
source and receiver both have same attributes
still one way mode of communication
tv- one source that goes out to the masses
^- encoding-decoding a message Dec- through reading/listening
examples of different skill levels through process of encoding/decoding
-what stylistic choices are you making
-personal bias towards the subject (are you altering their opinion?)
the more equal the source/reciever- the less breakdown of the message
message: How do you structure/code the content? what symbols are you using- decision of the source- how do you select/arrange the content? This objectifies the message
examples encoding/decoding message:
- choice of music? colors? imagery used? lighting... tells the source- for or against
- newspaper vs blog deliverable- newspaper has more credibility- for an older generation? blog- not necessarily professional or credible
decoration?: good if it reinforces the message, otherwise it becomes noise
channel: effects the experience.
-what your client wants/can afford
-what is the best way to communicate?
mechanical- technical (internet/tv)
presentational- physical outlet
representational- photos/renderings/drawings
we have changed the way we operate- texting, to get a message across, you text things differently. Ok. vs Okaaaayyy..... vs OK! lol? jk? adapting our messages
weaver model:
transmitter/receiver
- actual technology (as a designer, what is your technique/talent?)
noise
-the information that comes between your message and the receiver
-alter the audience's understanding
feedback
-originally ignored this is the method now we know our message has been received
-real-time system that allows you to change/rethink your pitch
emmert/donaghy model
priority: contextualization; sender/receiver duality
noise and feedback
environment/context: what is the message? how you're processing it? background of sender/reciever- everything is judged based on context
perception motivation reasoning: both A and B have same things
what type of symbols that you the sender are going to select
message cycle- meredith davis
priority: designed messages impact on culture; design as cultural production:
-culture shapes design, impact of design on culture, design can recreate/construct culture - trends, social networking (has produced culture, it has changed the way we function as a society)
circulation- if endless, circulation becomes a means of itself. becomes different if sucked into pop culture
reception of individual: from friends? from company? looking at social networking as a means of promotion- friend vs tv
consumption by culture: based on past messages, design is a form of culture production, we are designing messages that will stay around and be included in cultures beyond what we intend them for.
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You know you're a design student when:
you start wondering what font your keyboard is in.
you cringe at comic sans.
you know you'd get laughed at for using Rosewood.
you make herbal-essence sounds when you feel good quality paper.
you find ways to kern between individual letterforms in any computer program, including email.
you start worrying about the kerning in your hand writing.
you go to the hospital for cutting yourself with an exacto knife and the nurses ask you if you go to the art school.
you cut yourself with an exacto knife and think, "F#@$, I'm bleeding all over my project."
you know the difference between poster board and illustration board.
you know the benefits of using spray mount over glue stick.
you own at leas one piece of clothing that is CMYK in color.
you're saddened when someone tells you your handwriting is too messy to be considered "hand-rendered type."
you point out ligatures when you're reading a novel.
you congratulate yourself for knowing what type face different things are in.
you refer to non-graphic designers as "civillians"
there are things you can't say to your non-graphic design friends without looking crazy or like a design-dork
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shooting arrows through a bullfrog
pigeons in the park, eating rocks
pages streaked with red and gray, letters on a sheet, ink on a blade
long-distance conversations, cans on a string
you are here, deer in the headlights
everything grins in death, a baring of teeth, wide, sightless eyes
smiling faces and champagne bottles
babies in jugs and jars, lined up on a shelf
the lights blink, fade, change, distort and sway. a bare bulb swinging from side to side
white picket fences gray with age, hard to maintain, effortless immobility
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